Orders are open · The first books ship by 12.15
Pop on a lakeside bench raising his coffee, the loon at the water’s edge beside him.
Insert your Detroit bar here.

OUR STORY

YOU’RE IN GOOD COMPANY.

Explore the Book Club

I’M POP.

My daughter asked me to tell you how we got here. I’ll give you the short version.

Pop in his cap and zip jacket walks the lake path with a coffee, waving, while the loon swims alongside.

Loon Log

She thought everybody knew.

Then she moved away.

Jet’s ranch needed explaining. So did “Guaran-Sheed.”

Everybody kept saying Detroit was “getting better.”

It’s always been home.

It started with a T-shirt. A few Dan Campbell quotes.

Then the stories came out.

Pop laughing in a rowboat with his coffee, the loon floating beside the boat.

MIDWEST IS HOME.

Word got around. An offer came along to buy the trademark. For a while, it looked like a way to make this happen.

Then we learned they were “Same Old”-ing other cities, too.

“Midwest is hot right now,” they said.

To her, the Midwest was home.

She mostly wiggled out of the deal. We kept Detroit.

STILL MAKING OUR WAY.

Keeping the name was one thing. Making everything ourselves is another.
We’re starting with books.

Hands holding a scalloped black and white family wedding photograph over a walnut desk.

A NOTE FROM DANA

When I moved away, I didn’t know how much I’d miss my Detroit people. Then I found a few. A bar with the game on. A booth where somebody else said pop. A table to sit at on Thanksgiving.

The Detroit Supporters Club is mostly us writing those places down.

I really needed it. In case you do too.

Find your people →